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Designer

Chanel Gatica

SENIOR MULTIMEDIA & MARKETING STRATEGIST

An impact-driven creative dedicated to bringing clients’ market-engagement vision to life, exceeding project objectives and user expectations. Proven success at driving scalable, end-to-end digital marketing initiatives to achieve sustainable product branding and a highly engaged clientele base. By leveraging over 10 years of experience and extensive knowledge in graphic design, web development and visual curation, I excel at delivering meaningful messages that connect products and services with people.

Resume: CV

ALAMO COLLEGES DISTRICT
Senior Multimedia Specialist

Designed digital platform system charting the educational development of Alamo College Online Learning, ACD’s largest student enrollment and market demographic.

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  • Collaborate with campus leadership, district leadership and external business partners to deliver cohesive, digital multimedia branding supporting inter-enterprise program marketing and course instructors.

  • Lead Graphic Developer for the Digital Micro-Badge Program, allowing ACD students to confidently and efficiently demonstrate professional proficiencies to a varied job market.

  • Lead Web Developer for 3 ACD micro-sites supporting 9 cross-enterprise relations and grant-funded initiatives totaling $20 million, including Amazon, Guild, JP Morgan Chase, and Goodwill.

  • Developed ACD ‘Keep Teaching’ micro-site to help ease the transition from on-site classes to a remote learning environment for all district faculty and staff during the start of the pandemic.

  • Leverage web-traffic data to identify trends, insights, and gaps that inform customized interventions, troubleshooting, and program graphic redesign campaigns.

CODECHANEL
Founder, Freelance Independent Contractor

Commissioned graphic designer and photographer servicing local businesses, professionals, weddings & private events. To date, have proudly served over 60 local small businesses and corporate enterprises, local athletics teams, and individual special occasions.

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  • Develop and deliver excellent client contracted web development, graphic design, videography, and photography services refining client’s branding and increasing client’s enhanced connection with desired targeted customer demographic by 47%.

  • Assess client’s current product media content material and engagement protocols for gaps and inefficiencies; generate strategies to improve overall marketing for better service-to-public connection.

  • Conceptualize, amend, and deliver graphic content as updates are needed until secure of client satisfaction.

STEVES & SONS
Marketing Project Specialist & Graphic Designer

Partnered with account managers and key stakeholders to develop, execute, and monitor successful completion of enterprise product branding and marketing programs; directly assisted generation of approx. $4M in revenue.

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  • Designed and managed client-focused, multimedia content for new product launch campaigns, showroom events, YouTube installation videos and business initiative promotions; identified opportunities for use in multilayered campaign strategies.

  • Budgeted marketing expenses for projects and promotional items for company events; ensured compliance with leadership aims.

  • Managed execution of product showroom event’s creative production operations to ensure company creative branding was structured, consistent and successfully exceeds standards.

  • Advised company team leadership of creative automation opportunities and existing technologies that leveraged future processes driving efficient delivery of company messaging.

A&C PRODUCTS
Graphic Designer & Administrative Assistant

Established company social media presence and marketing protocol outlining marketing and visual impact standards.

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  • Designed and coordinated receipt of public-facing, client focused content for new product launch campaigns, events, and business initiative promotions; identified opportunities for use in multilayered campaign strategies.

  • Prepared print-ready files for submission and review proofs for approval to and from vendors via proficient command of graphics programs such as Adobe Illustrator, Photoshop and InDesign.

  • Assisted with the daily operational functions of the company’s shipping, receiving, and merchandising.

  • Completed all other typical executive administrative duties as assigned to assure successful, timely delivery of all contracted product orders by department deadlines, increase small business customer satisfaction by 30%.

AREAS OF EXPERTISE

  • Digital Marketing & Analytics              

  • Project Management

  • Adobe Creative Cloud

  • Microsoft Office

  • Consulting / Advising Leadership

  • Web Systems Design               

  • Photoshop/ Lightroom

  • Google Workspace

  • Develop & Execute Strategic Initiatives

  • Cross-Team Dev & Support

  • InDesign/ Illustrator

  • Asana

  • Mindful & Inclusive Branding Design

  • Product & Event Coordination 

  • Premier/ After Effects

  • HTML5 & CSS

  • Short- & Long- Content Creation

  • Narrative & Storyboarding        

  • Dreamweaver

  • Mac & Windows OS

Education & Certifications

  • Certificate, Google Data Analytics, Coursera—In Progress, Expected March 2022

  • Certificate, Emerging Leaders Program, Alamo Colleges District, San Antonio, TX

  • Certificate, Accessibility for Web Design, LinkedIn

  • Associate of Arts, Graphic Design & Photography, Palo Alto College, San Antonio, TX

Want to learn more?
Contact me for more info about my experience.

Get in Touch

©2022 by Chanel Gatica

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